Bulk SMS marketing is a digital mobile marketing channel that a company or brand uses to send a 160-character message to its database via an SMS Gateway. This allows the brand to reach large volumes of people within a matter of seconds on a device that people are estimated to check up to 80 times per day.
It is this possibility to get a message in-front of an audience so swiftly that makes the SMS a messaging channel that has stood the test of time, despite mobile technology and its capabilities having advanced.
SMS is incredibly powerful when utilised by itself or as part of a wider marketing strategy, some of the following aspects clearly demonstrate its potential: Reach people around the globe: SMS marketing provides the opportunity to cost-effectively reach and engage with your audience around the world.
Engage in seconds: Your message is delivered in a matter of seconds and read and digested by the users in the same amount of time. Unlike other channels, you are assured that your SMS won’t get lost in an inbox.
Suitable for businesses of all sizes: It can be used for businesses of all sizes, ranging from banks and travel companies, through to small local businesses sending out service reminders to their database.
Full Delivery: When sending via other channels your messages may not be delivered, and a bounce recorded. However, even if the phone is out of range the SMS will still be delivered and will be read once the user turns their phone on.
Best when integrated with other channels: SMS marketing is most powerful when integrated with other channels, especially email marketing. We all know how easy it is for an email to be lost in one’s inbox, with SMS you can send a message to your recipients to inform them that there is an important email waiting for them or simply replicate the message from your email into an SMS.
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