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Search Engine Optimization, Once you have your website up and running you may wonder how to bring traffic to it. Most people start promoting their websites at their own by blogging, directory submissions or paid listing in search engines. And after spending lot of time and money, their website do not appear in search engine rankings. According the available statistics, 85% of users come to your website through search engines. Search Engine Optimization is a process to make your web pages search engine friendly, implementing the meta tags and keywords, content optimization and finally working on link building to gain quality links.

A website can prove a most reliable and highly profitable venture if promoted and marketed in a professional way. Website is your organization's face to your online customers, hence website promotion and gaining top ranking in various search engines like Google, Yahoo, MSN, Altavista, Lycos etc. is very essential and important step.

Your website may be very well designed having attractive flash or pics, it might be very impressive to the users but there are chances that it might not be seo friendly website. Implementing Meta tags, keywords within the content, Image optimization is the first and foremost step to be taken towards search engine optimization.

Keywords are, simply. All the efforts put in to fine-tune your website for top rankings on Search Engines will not pay-off if the targeted keyword is not right. The key here is to use most relevant and important keywords in different parts of the website. Instead of using all keywords at once, it is advisable to use the keywords in several portions on your website. Higher relevance is given to certain areas of the HTML documents by various search engines.

But for SEO to be really effective, it needs to be handled by web professionals with specialized knowledge of web promotion and who has sound knowledge and understanding of search engine algorithms. Achieving top ranking in various search engines requires great deal of specialized knowledge in the field where things are constantly in changing. If you don't have the time to spend or complete knowledge of the SEO process, you can outsource the search engine optimization campaign to us to get your website top position.

I Star Web Solutions offer following search engine optimization services for your website in order to get it optimized and ranks higher :-

Choosing the right keyword is the first and the most critical step of any SEO Campaign.

Following are the Best Practices:

In the TITLE tag – Search results always shows the title tag as your page title. The Title must be short and precise, say 6-12 words. The Keyword can be anywhere in the tag but preferably near the beginning.

In anchor text – Anchor text with keyword focus from external links is an important factor. Inbound links are considered positive not only for the site but for the keyword as well.

In headings – The Keywords placed on the heading in H1 is an important factor but the page should have actual text relevant to the keyword. Try to keep the heading precise (7-10 words). It is good to have the keyword as the first word of the heading.

In Domain Name – Domain names incorporating vital keywords is a very important factor.

In URL – Helps a lot to rank well but keyword should be in the other parts of the document. It should not be over optimized else you might be penalized.

Density – It is a measure to check the relevance of the web content. Keep less than 10% keyword density. Upto 7-8% for targeted 2-3 keywords and 1-2% for minor or secondary keywords on a page.

In the beginning of the document – It is a good practice to have the keyword in first 25-50 words of the document. Be it a table or a paragraph, try to keep it in the beginning of the document.

In Alt Tags – Label images on your page with ALT/TITLE tag filled with some keywords as spiders do read these tags.

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